TLDR: Most chef job ads get ignored. This shows you how to cut through in 10 seconds and only attract chefs who are actually interested.
Introduction
Scrolling chefs aren’t reading your job ad. They’re scanning it fast. If your opening line doesn’t land, they’re gone. But one format stops the scroll every time: video. Here’s how to use it properly.
Table of Contents
1. Why Job Ad Videos Work for Hospitality
Video doesn’t just show the job, it shows the vibe. Chefs care about culture, tone, kitchen type, and who they’re working with. A 30-second video gives them what a wall of text can’t.
- Builds trust (real person, real venue)
- Filters unserious applicants
- Reduces back-and-forth on job basics
2. What to Say in the First 5 Seconds
Start with the two things chefs actually want to know: Position + Pay. Say it directly. No hype, no waffle.
Example: “We’re hiring a sous chef in Leeds | £17 an hour, 4-day week.”
Then follow it with: “Here’s what it’s actually like to work here.”
3. Structure That Holds Attention
Keep it tight. Here’s a simple formula:
- Intro (5s): Role + rate
- Show (10s): Kitchen, pass, team, food
- Tell (10s): What’s different about the job
- Call to Action (5s): “Apply below. We’ll call you back.”
4. Quick Video Setup: You Already Have What You Need
- Film on a phone, horizontal or vertical
- Audio matters more than lighting
- Speak clearly. No background music.
- No edit needed, raw is real.
Stand in the kitchen. Wear whites or have one chef from the team speak. One take. Post it.
5. Bonus Tips That Double Conversions
- Add captions—80% of people watch on mute
- Keep under 30 seconds—attention drops fast
- Post it with your ad, but also share in Facebook chef groups
- Tag your location, it boosts visibility
Conclusion
A chef job ad video isn’t just a gimmick. It’s your best shot at filtering fast and filling better. Done well, it cuts noise and brings in chefs who fit your kitchen.
Hiring a chef? Post your job on The Chef Network and start getting responses that actually lead somewhere. Book your chef job video ad and get guaranteed reach for just £89.
What makes a chef job ad video stand out to applicants?
Clear visuals, direct language, and a fast-paced script focused on role, pay, and kitchen culture are key. Avoid generic footage and speak directly to chefs’ priorities—conditions, kit, team vibe, and rota.
How long should a chef job ad video be to hold attention?
How long should a chef job ad video be to hold attention?
Where should I post my chef job video ad to get results?
Start with platforms chefs actually use: Instagram, WhatsApp, Facebook groups, and our platform. Use square or portrait format, add subtitles, and link directly to the job post or application.
