Michelin | AA+ Chefs

About the Role We’re looking for a Marketing Operations Manager who brings energy, operational excellence, and creative flair to our Higher and Further Education division.

This is a hands-on, fast-paced role where no two days look alike. You’ll be the driving force behind our on-site marketing delivery — ensuring every touchpoint, from menu boards and digital screens to social content and activations, reflects the quality, vibrancy, and standards of our brand.

Working across both white-label and branded university environments, you’ll represent the renewed G+G ethos while tailoring activity to diverse campus identities. You’ll work closely with Account Directors, site managers, chefs, the operations team, and our central marketing and digital teams to bring our offers to life in a way that’s consistent, data-driven, and operationally robust.

A core part of the role is understanding the realities of food service environments. You’ll partner with operations daily, working confidently within commercial and operational frameworks — including margins, labour, menu cycles, stock, throughput, and service flow — to ensure all marketing activity is feasible, commercially viable, and designed to support smooth on-site delivery.

You’ll also be responsible for using data to shape decisions and demonstrate value. Whether it’s tracking footfall growth, loyalty redemption, average spend uplift, customer satisfaction improvements, or performance of new concepts, you’ll embed a culture of impact, ROI, and continuous optimisation.

This is a hybrid role at the intersection of creativity, commercial insight, and operational delivery — perfect for someone who loves being on the ground, who understands hospitality environments, and who can think strategically while rolling up their sleeves to execute brilliantly.

Location: London, WC1E 7HU Working Pattern: Monday – Friday, 40 hours per week, 9:00am – 17:00pm Rate of Pay: £37,000 per annum Key Responsibilities Marketing Operations & Brand Management

• Take full accountability for the divisional brand image, ensuring all promotional materials reflect a consistent, market-leading, and professional customer experience across all sites.
• Own the full marketing cycle — from planning and creative development through to design, production, delivery, installation, and post-activity analysis.
• Manage all on-site marketing assets and activations, ensuring visual standards, brand compliance, operational feasibility, and audience relevance.
• Take responsibility for the look and feel of each site, proactively identifying opportunities to elevate physical and digital touchpoints
• Design and produce on-brand collateral (digital and print), working with internal design teams and external agencies as needed.
• Collaborate closely with operations, culinary, digital, and client teams to develop insight-led, commercially viable marketing and engagement solutions.
• Lead and advise on strategies for food concept launches, menu rollouts, and campus-wide activations, ensuring operational readiness and alignment with service flow and labour plans.
• Deliver an annual marketing calendar and ensure site-level plans align with broader brand, operational, and commercial objectives.
• Act as the brand guardian across higher and further education, ensuring alignment with G+G’s renewed ethos in both branded and white-label environments.

Digital, Social & Content

• Manage organic social media activity across sites — planning, creating, posting, and analysing content performance.
• Implement the divisional social media strategy and tailor it for site-specific needs.
• Work with the Digital & Tech team to plan and deliver app, loyalty, and engagement-led initiatives.
• Produce regular performance reports across social media, digital engagement, app usage, and customer feedback channels.

Insights, Analytics & Continuous Improvement

• Plan and deliver data-led and engagement-first campaigns, using insights to shape decisions and continuously improve results.
• Analyse performance and clearly link marketing activity to commercial outcomes, including:
• footfall growth
• loyalty redemption and repeat usage
• average spend uplift
• menu performance
• customer satisfaction improvements
• operational KPIs
• Conduct structured on-site audits to assess brand visibility, marketing impact, service environment, and the customer journey.
• Provide site teams with actionable recommendations that enhance both experience and profitability.
• Create feedback loops that turn data into decision-making and inform ongoing optimisation.

Collaboration & Cross-Functional Working

• Collaborate proactively across operations, culinary, digital, central brand, and client teams — ensuring joined-up delivery.
• Work closely with Account Directors to provide creative and commercially viable marketing solutions aligned with contract catering environments, client expectations, and budget frameworks.
• Support the rollout of new campaigns, menu changes, and promotional activations with clear operational alignment.
• Ensure seamless communication and alignment across departments, championing ownership, clarity, and accountability.

About You You’re a proactive, creative self-starter who thrives in a fast-moving, people-centred environment. You balance flair with structure, creativity with detail, and strategy with hands-on delivery. You understand food, hospitality, and student culture — and know how to translate that into high-impact marketing.

You’ll bring:

• 2+ years’ marketing experience, ideally in higher education, food service, hospitality, or contract catering.
• Strong operational marketing experience — managing multiple sites, deadlines, stakeholders, and fast-paced environments.
• Proven experience creating and executing data-led campaigns that demonstrate measurable impact.
• A strong understanding of Gen Z audiences — both home and international — and how they think, behave, and engage with food and campus life.
• Experience working in or alongside F&B operations, with an understanding of:
• service flow
• menu cycles
• labour considerations
• margins
• operational feasibility
• The ability to work confidently within commercial and operational frameworks, designing marketing activity that is achievable and profitable.
• Experience supporting or working within contract catering operations, ideally across multiple sites.
• Excellent stakeholder management skills, with the ability to influence, guide, and bring people together.
• Strong attention to detail and a high standard for both creative work and execution.
• A proactive, positive, can-do attitude with plenty of initiative and resilience.

What\'s in it for you?

Working with Gather and Gather has its perks! People are at the heart of everything we do, so we\'ve developed a range of benefits to keep you happy.

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
• Eye care
• A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and people awards
• Long service awards
• Access to some great high street discount vouchers